{"id":2042,"date":"2017-04-17T21:29:14","date_gmt":"2017-04-18T00:29:14","guid":{"rendered":"http:\/\/projetopack.com.br\/?p=2042"},"modified":"2021-09-09T18:26:08","modified_gmt":"2021-09-09T21:26:08","slug":"como-modernizar-o-seu-processo-de-gestao-grafica-de-embalagem-do-inicio-ao-final","status":"publish","type":"post","link":"https:\/\/projetopack.com.br\/en\/como-modernizar-o-seu-processo-de-gestao-grafica-de-embalagem-do-inicio-ao-final\/","title":{"rendered":"Como modernizar o seu processo de gest\u00e3o gr\u00e1fica de embalagem do in\u00edcio ao final"},"content":{"rendered":"

How to Modernize Your Packaging Graphics Management Process From Start To Finish<\/strong><\/h2>\n

By Bill Farrisee, VP, Managing Director, Latin America, Schawk<\/a><\/p>\n

Executive Summary<\/p>\n

As technology continues to change, opening up more possibilities, but becoming more specialized and complex at the same time, marketers and brand owners can no longer afford to maintain the status quo when it comes to protecting their brand equity.<\/p>\n

But by continuing to subscribe to the myth that there\u2019s \u2018no cost\u2019 for prepress, consumer products companies worldwide are jeopardizing the integrity of their brand\u2019s assets. And this, in turn, compromises their packaging\u2019s ability to communicate as powerfully as it can to consumers.<\/p>\n

This paper uncovers the high consequences of the \u2018no-cost\u2019 myth and explains what marketers and brand owners can do now to protect their prepress and optimize their packaging graphics management process from start to finish.<\/p>\n

\u00a0<\/strong>There\u2019s no denying it, the prospect of \u201cno cost\u201d or \u201cfree\u201d services can be extremely enticing. But when it comes to protecting brand standards and the integrity of your products\u2019 printed packaging, marketers and brand owners must fully consider how the \u201cfree prepress\u201d myth could impact brand integrity and your bottom line.<\/p>\n

By believing that there is no cost for prepress, consumer products companies worldwide are missing out on big opportunities. This commodity purchasing strategy, which was intended to save money is actually costing more in the long run. And it\u2019s preventing marketers and brand owners from modernizing their packaging graphics management process.<\/p>\n

The reality is prepress is never free. You will be paying for it no matter what a vendor tells you. In fact, if you\u2019re a marketer or purchasing agent and you hear a vendor say, \u201cThere\u2019s no cost for prepress work,\u201d you should run away! A statement like this is untrue because the cost is simply bundled into the cost of printing. You\u2019re getting a low cost on a poorly executed package. Just what you paid for.<\/p>\n

With over 60 years of helping the world\u2019s most loved brands prepare their products for store shelves, we\u2019ve observed problematic assumptions about the cost of prepress, which lead to big problems for marketers and the brands they manage. You may be familiar with these issues, some of which include:<\/p>\n